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Foursquare Testing NFC At Google Conference

Foursquare and Google are joining forces to enable a trial of Foursquare checkins via near field communication (NFC).

The test starts Tuesday at Google I/O, the annual developer conference in San Francisco. Foursquare and Google have outfitted the Moscone conference center with NFC markers at various check points. Foursquare users can tap their devices to the markers, so long as they have an NFC-enabled device, to check in to the location and earn a special Google I/O badge.

The “tap in” test run marks the first real-world consumer implementation of Foursquare’s NFC check in capabilities aside from internal tests at its New York headquarters. Tap in support was included in the meatyFoursquare 3.0 release back in March of this year.

The team-up makes sense for both companies. NFC chips are expected to usher in a new era of location-based apps and services, and Google has long been positioning itself as an advocate of the technology, and the newest Android devices are already shipping with NFC chips.

For Foursquare, the conference offers exposure to a large pool of developers who may be inspired by the implementation — and go on to build third-party apps that beef up the Foursquare ecosystem.

“NFC is, obviously, a long way from being available everywhere and in all phones,” reads a Foursquare updateon the news, “but we’re excited by some of the potential.”

Time to Tap In: Foursquare Testing NFC At Google Conference.


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